Khushhali Microfinance Bank and District Administration Hunza organized a cleanliness drive in subdivision Gojal of Hunza District, Gilgit Baltistan. The main objective of the campaign was to sensitize the public especially the tourists regarding the pollution caused by littering. Participants of campaign included the Sub-Divisional Administration Gojal, Khushhali Microfinance Bank, Girls Guides, Boy Scouts, Tourist Police, Mountain Area Support Organization (MASO), Bazar Association and local community. 

Northern Areas of Pakistan are famous Worldwide for its sky high mountains, lush green valleys, mighty rivers, beautiful lakes and amazing wild life. While high influx of tourists has yielded economic gains for the Government as well as the community, it has also created new challenges of management and maintenance of the environment. The interdependence between tourism and the environment is recognized worldwide and Environment is considered as the most essential resource for the growth of tourism. Environmental protection holds the key for the health of the community as well as the tourism in the region.

Assistant Commissioner Gojal and Area Manager Khushhali Microfinance Bank urged the people, especially the tourists, to avoid littering in the area. They urged the tourists to act responsibly and help the authorities to maintain and protect the Environment. Area Manager Khushhali Microfinance Bank emphasized that keeping the environment clean is our moral duty and has direct impacts on the society. Responsible tourism is the way forward and will definitely help in the sustainable management of our natural resources. 

Sustainable Development Goals Contributed: